When we opened By Her Hand Tattoos in May of 2023, Kristen brought an amazing core of clients with her from Dover to Wilmington. In Delaware, it is no small feat to convince someone to drive 60 minutes out of their way for anything but french fries on the boardwalk.
We’re slowly building a local reputation and the number of people getting their first tattoos from Kristen has been remarkable.
We haven’t leaned into social media, except for the fact that Instagram is the perfect platform to show off Kristen’s creations.
As our main outlet, it was exciting to approach a milestone like 1,000 followers. At 999, I made a short request on my personal Facebook page to recruit a couple more friends to follow. Most of my FB friends are real and local and it was encouraging to see our number pop up to 1,007 (the banner pic is already archival).
We’re not obsessed with metrics, but we are proud of an organic growth that is bringing us to light in the community.